How Much Should I Charge for UGC Videos?
Short answer
Most UGC videos sit between $150 and $600 for a single, unposted, organic-use video. What moves you inside that range is experience and production quality. What moves you above it is everything the brand does with the video afterwards: paid ads, whitelisting, exclusivity and long usage terms routinely double or triple the base rate.
Start with the base rate, not the follower count
UGC is not influencer marketing. When a brand buys UGC they are buying an asset — a video file they can use — not access to your audience. That is why a creator with 2,000 followers and a creator with 60,000 followers can be paid the same for the same unposted video. Your follower count only starts to matter when the deal includes posting on your own channels.
So the first number you set is a base rate for one video, delivered to the brand, with organic use only. Here is where most creators land:
| Experience level | Single UGC video (organic use) | What it usually includes |
|---|---|---|
| Just starting (0–5 paid deals) | $150 – $250 | One concept, one revision, phone-shot, natural light |
| Established (5–25 paid deals) | $250 – $450 | Scripted hook, b-roll, captions, two revisions |
| Experienced (25+ paid deals) | $450 – $900+ | Full concepting, lighting, multiple hooks, fast turnaround |
Then apply the multipliers
The base rate is the floor. Everything below multiplies it, and this is where most creators lose money — not by setting a low base rate, but by giving away the multipliers for free.
1. Usage rights
Organic use (the brand reposts it) is your baseline. Paid usage — running the video as an ad from the brand's account — is worth roughly 1.4x. Whitelisting or darkposting, where ads run from your handle, is closer to 1.6x because your name and face carry the ad. A perpetual buyout, where the brand owns the asset forever with no limits, should be around 3.5x your base at minimum.
2. Duration
A one-month usage window is the baseline. Three months is about 1.15x, six months about 1.3x, twelve months about 1.5x, and perpetual close to 1.9x. If a contract does not state a duration, it is effectively perpetual — always ask.
3. Exclusivity
Exclusivity means you cannot work with competing brands for a set period. Thirty days of category exclusivity is worth roughly 1.2x. Ninety days or more is 1.5x and up, because you are turning down unknown future work. Exclusivity with no category limit and no end date is not a clause you should accept at any price.
4. Industry
Regulated and high-risk categories pay more because the content carries more liability and fewer creators will touch it. Health, wellness and supplements sit around 1.3x. Finance, fintech and crypto around 1.35x. Pharmaceutical is 1.5x and up.
5. Rush and volume
Anything under five business days is a rush job — add 20–30%. Volume works the other way: a three-to-five video package usually carries a 10–15% discount because you are batching setup, and that is a fair trade.
A worked example
A skincare brand wants two TikTok-style videos, delivered to them, with three months of paid usage and thirty days of category exclusivity, turned around in four days.
- 1Base rate: $300 per video (established creator) = $600
- 2Paid usage: x1.4 = $840
- 3Three-month duration: x1.15 = $966
- 430-day exclusivity: x1.2 = $1,159
- 5Rush turnaround: x1.25 = $1,449
That is a $1,450 quote for a deal a lot of creators would have answered with $600 — the exact same work, roughly $850 left on the table. This is the arithmetic the Repped rate calculator runs for you, so you can see each multiplier applied line by line and send the number the same day.
How to present the number
Quote a single figure, not a range. Ranges invite the brand to pick the bottom. Then itemise what the figure covers — deliverables, usage type, duration, exclusivity, revisions — so the price is clearly attached to a scope. If the brand wants to reduce the price, they now have something to remove instead of simply asking you to go lower.
Price the usage, not the upload. The video takes an afternoon. The rights can run for years.
Do this before you reply to the next brief
- Set a base rate you would be happy to repeat fifty times
- Ask what the usage type and duration are before you quote anything
- Add every multiplier that applies, in writing, in the quote
- Never quote from your phone in the first five minutes of reading a brief
Run your next brief through the free rate calculator and see every multiplier applied to your number.
Open the rate calculatorFrequently asked
- How much should a beginner charge for one UGC video?
- Most new UGC creators start between $150 and $250 for a single unposted video with organic use only, then add multipliers for paid usage, exclusivity and rush turnaround.
- Does my follower count change my UGC rate?
- Not for pure UGC, where the brand posts the video themselves. Follower count only affects pricing when the deal includes posting on your own channels, because then the brand is buying audience access as well as the asset.
- How much more should I charge for paid usage?
- About 1.4x your base rate for ads run from the brand's account, and about 1.6x for whitelisting where ads run from your handle. Longer usage windows add on top of that.
Repped is educational software for creators. This article explains commonly used commercial terms in plain English. It does not provide legal, financial, or tax advice, and reading it does not create an attorney–client relationship.